Fashion Blogger Turned Designer
SA always had a ‘passion for fashion’. She enrolled in a 12 month-long course at a fashion retain school, where she gained experience in styling, buying and visual merchandising but decided to pursue a career in public relations.
During interviews with prospective employers, SA was asked whether she had already set up her own fashion blog through an ‘app’ since the employers were looking to hire someone with a fresh understand of blogging.
(Editor’s note – There seem to be many definitions of a ‘blog’ including:
- A website including text, images, media objects and data, arranged chronologically, that can be viewed in an HTML browser
- A frequent, chronological publication of personal thoughts and Web links
- A journal that is available on the web. The activity of updating a blog is ‘blogging’ and someone who posts to a blog is a ‘blogger’
- A weblog is a kind of continual tour, with a human guide who you get to know.
- The term “blog” is a shortened form of weblog or web log. Blogs use a conversational style of documentation. Often blogs focus on a particular ‘area of interest’ such as Washington, D.C.’s political goings-on. Some blogs discuss personal experiences.)
So, SA started a blog so she could represent to others that she had one!
Six months later, SA was approached to partner with a clothing manufacturer who wanted to sell ads on her blog posts. SA agreed and within the first month, earned $1,900 so she quit her job in fashion retail to devote herself full-time to producing her daily blog.
An account manager for a merchandise brand noted that whatever outfit SA wore during her blog, her followers would buy so the account manager proposed to partner with SA to promote multiple clothing brands during her blog.
From blogging, SA altered her career within the fashion industry by moving into designing clothes and putting collections together to create her own brand. As part of this business process, SA relied upon analytics to understand what clothing styles were appealing to her blog followers.
Using her business experience and judgment, SA was able to correctly predict that when the covid pandemic eased and people were able to feel safe leaving their homes, that ‘loungewear’ clothing sales would fade in favor of more traditional dresses, blazers, and trousers.
According to the news article featuring SA’s career journey, she is now earning millions of dollars annually as a clothing designer, selling her own brands.
Editor’s note – This career story is based on a brief news article and therefore not upon an interview of the story-teller, which would have more deeply developed family background with possible career influence, childhood thoughts of an adult career, education (including whether college was considered), career challenges and career satisfaction aside from money earned.
