Content Creator for Weddings

The following story is not presented within the usual outline of this Career Story Project because the news article upon which it is based, made no mention of the family background, childhood and education of the wedding content creators. When that information is available, this story will be supplemented. In the meantime, ‘Wedding Content Creator’ seems to be a viable, emerging way to support a person financially who is willing to learn the trade and work within a flexible schedule. Having fun while working is always a bonus!

CONTENT CREATORS DIFFER FROM WEDDING PHOTOGRAPHERS / VIDEOGRAPHERS

Wedding content creators typically deliver hundreds of shareable photos and videos to the married couple within 24 hours of a wedding. 

By contrast, traditional wedding photographers provide couples with preview images within a week of their event and then the couple have to wait up ti six weeks for their full photo gallery and as long as four months for the video (as of early 2024 but remember that technology is always improving timelines.)

While wedding photos and videos remain a top priority, more couples want to document, via social media, the in-between moments not normally captured. 

One bride said, “My husband and I put so much time and effort into planning our wedding and we wanted to see it all. I expected to value the photo album but we are really enjoying the videos of our guests dancing and eating, as well as some special moments that we had no idea were happening at the time.”

Content creators use a smartphone to capture candid, behind-the=scene (BTS) moments, then edit the photos and short-form videos and set them to trending audio or to the couple’s favorite songs. They post the finished product to the couple’s preferred social media platforms. 

Postings can be done in real time during the celebration. 

Said Lauren Ladouceur, a New York-based wedding content creator and the founder of Plan With Laur, “I step into the couple’s shoes and live-post behind-the-scenes moments of their wedding day with captions that feel authentic to them on their Instagram account.”